Sales capability. Not another sales tool.

Give your sales team a head start. Every day.

DAISY helps your team know who deserves attention, why now and what to do next. So every salesperson can spend less time researching and more time having meaningful conversations.

Where the work really starts

Before your CRM.
Before the first contact.

Your CRM is good at managing relationships and prospects. But someone still has to decide who deserves to be there.

Today that's usually a mix of experience, research, spreadsheets, LinkedIn and gut feel.

And way too much time.

DAISY changes that. It continuously watches your market, identifies organisations showing meaningful commercial signals, explains why those signals matter and recommends where your team should focus.

And guides them on exactly what to do next.

Not more information.
Simply better preparation.

A better morning. Every day.

Every sales leader knows this routine. DAISY flips the script.

Mornings now.

  • Open CRM. Wonder where to start.
  • Check those accounts that looked promising last week.
  • Realise they are dead ends. Look for new names.
  • Do some Googling and check LinkedIn profiles.
  • Draft a cold opener. Try again. Third time lucky?
  • Send it. Hope it lands.
  • Check your watch. Lunch time.
  • Selling time: Later, if no distractions or interruptions.

Mornings with DAISY.

  • Open DAISY. Check your personal dashboard.
  • Review today's recommendations, evidence and reasons.
  • Start on your prioritised actions list.
  • Make some personalised LinkedIn connection requests.
  • Revise one of DAISY's pre-written outreach emails. Send it.
  • Today's action list cleared.
  • Grab a coffee and head out for your first meeting.
  • Selling time: Most of the time. Every day.

The difference isn't how hard your people work.
It's how prepared they are before the selling starts.

Where DAISY fits

Keep the systems that run your business. Lose the workarounds.

You have a CRM. You might have Sales Navigator. And some AI tools. Maybe all of this and more.

Keep the systems that run your business. Think of DAISY as the preparation layer for new business development: the work that needs to be done before anyone is entered in your CRM.

What DAISY does replace is the workaround layer underneath: the spreadsheets, the saved searches, the research that lives in one rep's head.

Instead of asking every rep to work out where to focus, DAISY gives them a reliable place to start based on evidence, commercial context and continuous learning.

The prospect enters your CRM after the thinking is done, not before it.

The preparation layer

DAISY.

Watches the market, recognises the signals that matter, explains why they matter, and recommends who deserves attention and what to do next.

Everything you already run

Keep your existing systems.

CRM LinkedIn Email Calendar Quoting Forecasting Contracts

Under the bonnet

What DAISY does
behind the scenes.

Five specialists, and you stay in charge.

The Researcher

Watches your market.

Reads the signals that show change: hiring, leadership moves, contracts, announcements, public registers.

The Analyst

Connects the evidence.

Puts every signal about a company into one picture: not just names, but why them and why now.

The Commercial Manager

Decides what matters.

Chooses who to approach, why now, the right person and channel, and when to wait.

The Copywriter

Writes like your rep.

Drafts every message in the voice of the person sending it, learning from their own edits.

The Learning agent

Learns from every outcome.

Checks what happened against what DAISY expected, and improves the next decision.

You

Approve every message.

Nothing is sent until a person has read it. It goes from your own mailbox or LinkedIn.

Screens are illustrative.

The real gap

Make mornings matter.

The biggest gap between average and exceptional salespeople isn't usually effort. It's where that effort is directed. Great reps have a knack for knowing where to look and they naturally recognise which opportunities deserve their attention.

DAISY levels the playing field by helping every rep start from the same informed position, freeing them to do what humans do best:

  • Build relationships.
  • Ask better questions.
  • Have better conversations.
  • Close more business.

The trade

What DAISY delivers.

Less:

  • Researching
  • Guessing
  • Deciding where to start

More:

  • Conversations
  • Consistency
  • Selling

Frequently asked questions

Before you ask…

Who is DAISY for?

DAISY is ideal for B2B sales teams that know there are opportunities in their market but want to spend less time finding them and more time talking to the right people. Whether you're leading a growing sales team or looking for greater consistency across your reps, DAISY helps every salesperson start the day better prepared.

Is DAISY a CRM?

No. DAISY sits before your CRM. It helps your team decide which organisations deserve attention before they enter your sales process. Your CRM remains the place where relationships are managed. DAISY helps your team know where to start.

Do we need to replace our existing sales tools?

Not the systems that run your business. Your CRM, email, LinkedIn and calendar stay exactly where they are, and DAISY works alongside them. What DAISY can consolidate is the prospecting work around them: finding and researching companies, watching for buying signals, deciding who to prioritise and sequencing outreach. Work that is often spread across several tools and spreadsheets happens in one place, with the reasoning behind every recommendation.

How is DAISY different from intent data or lead lists?

Intent platforms, databases and lead lists provide information. DAISY provides recommendations. Rather than asking your team to interpret dozens of signals themselves, DAISY analyses the evidence and explains which accounts deserve attention, why they matter now and what to do next.

Is DAISY replacing the judgement of my salespeople?

Quite the opposite. Your salespeople still build relationships, ask questions and close deals. DAISY simply removes much of the research and guesswork that happens before those conversations begin, so your team's judgement is spent where it matters most.

Is DAISY best for new or experienced reps?

Both. New salespeople get to conversations faster because they start with clear guidance instead of a blank page. Experienced salespeople spend less time proving which accounts deserve attention and more time having meaningful conversations.

How does DAISY know which accounts to recommend?

DAISY continuously monitors your market against the commercial signals that matter to your organisation, based on how DAISY has been set up for you with specific guidance on your priorities. Every recommendation includes the evidence behind it, so your team understands not only who to engage, but why. Over time, DAISY also learns from your team's decisions and actions, helping recommendations become increasingly aligned with the way your organisation works and sells.

What does the implementation process look like?

It's easy and fast. We work with you to define your market, understand what a valuable opportunity looks like and configure DAISY around your commercial priorities. From there, DAISY continuously monitors your market and delivers recommendations your team can start using immediately. You can be live in days, not weeks or months.

How quickly might we see value?

Most teams notice the difference within the first week. Instead of beginning their day researching where to focus, they begin with a prioritised view of accounts worth their attention, and a list of recommended actions. Before long, your salespeople's mornings will look completely different, with less time spent looking and more time spent acting.

Security and trust

Ready for your
security review.

Your data

  • Never used to train AI models
  • Encrypted in transit and at rest
  • Mailbox access encrypted twice
  • Each client’s data kept separate

Your control

  • A person approves every message
  • Sent from your own accounts
  • A full history of every action
  • Block any person or company

Access

  • Sign in with Microsoft or Google
  • Optional two-factor sign-in
  • Verified Microsoft publisher
  • Access levels for every role

How we work

  • Security fixes to set deadlines
  • Automated dependency checks
  • Responsible disclosure process
  • We’ll complete your questionnaire

How we work together

Built with you.
Live in days.

Not software you’re left to set up alone. A team that shapes DAISY around how you sell, and keeps sharpening it.

  1. 1

    We map your market.

    A two-hour workshop on who you sell to and what a good opportunity looks like. You approve it.

  2. 2

    Live in days.

    DAISY starts watching your market straight away. Most teams feel the difference in week one.

  3. 3

    We tune it with you.

    DAISY suggests improvements from what it learns. Nothing changes without your approval.

  4. 4

    It grows with you.

    New markets, territories or offers become new profiles, set up with you the same way as the first.

Book a demo

Ready to give your team a head start every day?

Bring your market. Bring your ICP. Bring your most sceptical salesperson. And we'll show you what mornings could look like for your entire sales team.